![]() Bradley Kent, Visit Dallas senior vice president and chief sales officer. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. ![]() The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Those who promote the holidays with ads, for example, will likely catch the attention of the 70 percent of consumers who are already planning to spend this Halloween.Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. Retailers from pet stores to home centers to specialty shops should take advantage of the growth in Halloween and make it an integral part of their online marketing calendar. For example, you can automatically display this year’s hottest selling pet toys in visitors’ local areas, or show the nearest store locations in case FiFi needs a personal fitting for her new holiday sweater, or even link to community holiday pet events. You can personalize the online holiday shopping experience even more by incorporating IP targeting into your promotions. I’m just saying.Īnd here’s some frighteningly even better news. That same person who’s buying that ghoulish ghost costume for little Fido on your website is probably just as interested in a cute Santa’s elf ensemble for Christmas. If someone is standing in line at your store with ceramic pumpkins and looking at Christmas ornaments, then why not create the same offline experience online. While many retailers jumpstart their holiday campaigns at the end of October or early November, holiday merchandise can be found in their stores as early as September. This year’s solid numbers for Halloween spending translate into an excellent opportunity for retailers to start promoting their other holiday wares as well. Retailers are often caught trying to balance trick-or-treat between back-to-school and Christmas, missing the opportunity that Halloween consumer spending affords. According to USA Today spending on Halloween costumes for pets is expected to hit a record $370 million this year- the industry’s fastest growing segment. Total spending on the holiday is expected to reach $8 billion, with each person spending about $80 on costumes, decoration and sweet treats.Īnd, it’s not always about us people. As the first real fall holiday event, it gets consumers excited and puts them in the spirit for the coming months.Ī survey by the National Retail Federation (NRF) shows that Halloween is expected to be big this year. According to the survey, seven in 10 Americans plan to celebrate Halloween this year, the most in the survey’s 10-year history. Halloween is considered as the official kick-off to the holiday season by many retailers. We’re several weeks out from Halloween, but yes, it’s time to start talking about holiday shopping in general.
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